Anthony Keogh, Managing Director
When I started in the pool business over four decades ago, I had no idea it would become my life’s passion and work. But from constructing my very first concrete swimming pool, I was hooked. There’s something special about taking an empty garden space and transforming it into a personal sanctuary for families to enjoy for years to come.
Early on, I dedicated myself to mastering every aspect of concrete pool design and construction. I became obsessed with learning the latest techniques, materials and building methods. My vision was always to create swimming pools of the highest structural integrity that would truly last a lifetime.
Of course, building a quality concrete pool takes more than just technical knowledge. It requires an artistic vision to capture the unique style and functionality each client desires. Over the decades, I’ve had the privilege of collaborating with so many clients to bring their visions to life, no matter how big or small. I love seeing their ideas translated into stunning swimming pools with beautiful pool houses, outdoor kitchens and living areas.
What keeps me going after 40+ years is the excitement I still feel when construction begins and that final, magical moment when I get to see a client’s face light up after revealing their completed swimming pool. There’s nothing quite like it. That sense of pride and joy is what drove me to start UK Swimming Pools Limited decades ago and it keeps me motivated every single day.
Building bespoke luxury handmade swimming pools is about much more than just construction for me now. It’s about forging relationships with families and being part of creating special memories that will last them forever. When their children are grown and they’re entertaining friends and grandchildren by their pool, I’ll know I played a small role.
After four decades, my passion for this craft has never faded. If anything, I’m even more driven to constantly raise the standard on design, construction and customer experience. I can’t wait to see what opportunities and innovations the coming years will bring. But I do know this – I’ll keep striving to build truly amazing swimming pools that families will enjoy for generations.
Why choose UK Swimming Pools
With four decades of experience, our company prioritises its reputation and strives to maintain it in every job we undertake. We pride ourselves on not relying on external contractors, as our fully trained team adheres to the standards and regulations set by the Institute of Swimming Pool Engineers (ISPE). From initial design concepts to project completion, we are dedicated to assisting you at every step, using our expertise to prevent common mistakes and save you money.
As a highly respected company with extensive knowledge in swimming pools, spas, hot tubs, and related products, you can have complete confidence in our services. Our approach is characterised by flexibility, practicality and a friendly ‘can do’ attitude, combined with meticulous attention to detail and excellent customer service. This commitment to quality has earned us the loyalty of our customers, who consistently turn to us for all their swimming pool needs. In addition, our hard work and dedication have been recognized through multiple awards for our swimming pool projects.